Raising the Roof

Downtown Raleigh Print Design Project

Each year Peak Fitness in Downtown Raleigh teams up with Chiropractic Fitness Centers and The American Diabetes Association to raise money for their annual fundraiser event. Their goal is to raise over $200,000 from donations and proceeds made by the community. Peak Fitness needed a unique aesthetic for their marketing campaign. I combined a realistic photo of the harsh reality of a diabetics daily duties to monitor their sugar levels with extensive use of  bold typography to convey a sense of action that would inspire the community to get out and get involved.